Society Nine wanted to launch their new shoe in a super impactful, original way. This brief led to the development of a spot where we decided to talk about something most people weren’t—mental health and how people use exercise to deal with it. As a long time endurance athlete, I’ve spent plenty of time battling my demons on the road, on a bike and in the pool so this spot is a personal one.

As I mentioned up top, the subject of this spot was really personal to me. So I wrote a corresponding article about it.

Campaign covered the launch. I even got a quote in there.