In a fitness market that’s hyper- saturated with workouts that promise results, P.volve set themselves apart by offering a low-impact, high results driven workout designed to help manage everyday pain and build total-body strength, with a serious focus on women’s health and wellness.

One of my first initiatives at the company was launching their first ever brand campaign highlighting the unique benefits P.volve has to offer—and showing how our workouts build muscle memories that translate to real life benefits for real-life women.

As a part of the campaign, we also created a custom insert to accompany each equipment sale .

And partnered with our Clinical Advisory Board to dispel some myths associated with building muscle memories.