If you’ve ever thrown a party, crafted something at home, or bought materials for pretty much any arts and crafts project, you’ve probably gone to Michaels for supplies. But as Amazon rapidly became the go to place for people’s artsy needs, we needed a campaign that showcased what sets Michaels apart—their Makers. Thus Made By You was born; a campaign that highlighted Makers from everywhere, who make everything from cookies and cakes to macrame, bead art, paintings and more. For the second year of this campaign, we wanted to highlight even more of the people who make Michaels, Michaels.

Of our six incredible makers, we created a :15 featuring our family of crafters to show that Michaels truly is for the whole family—and because the little girls are just too cute.

Six second bumpers highlighted specific maker’s creations.

Accompanying social in the form of snap, insta, video link, pinterest carousel and more, helped spread the word—and share our Maker’s masterful makes.