We merged Citi's blue branding with the Mets' orange, incorporated graffiti-style treatment of famous players and Mets icons, and rolled out a digital campaign that was both eye-catching and an unmistakable unification of these two brands. 

Sweepstakes, special events, exclusive offers for cardholders and banners driving to each, ensured that Citi, and the Mets were inextricably linked, all starting with this web hub.

Citi wanted Mets fans to experience nothing short of Mets overload. So baseball legends Ron Darling and Keith Hernandez visited Citibank locations giving fans the chance to come out and meet these awesome alums.

For a Mets uber-fan, it doesn't get much better than watching your favorite players take batting practice from the field. Mets.com homepage takeovers and banners drove visitors to the entry form for a chance to enter the sweepstakes each month.