The pandemic had economic repercussions felt around the world, and no group felt those effects more than women. Our goal was to leverage No7’s 85-year history of empowering women to lead a movement that would help turn the SHEcession into a SHEcovery. Knowing that a typical campaign would be insufficient to make this a reality, we launched a multi-platform initiative to truly help get women back into the workforce.
The program provided tangible resources to women and culminated in a virtual summit featuring panelists like Arianna Huffington, Maria Shriver, and Padma Lakshmi with one goal: reminding women everywhere that they are unstoppable.
The Unstoppable Together campaign is still No7 USA’s most successful to date, garnering over 37M views and 171 press hits including WWD, Elle, Essence, Forbes, and US Weekly.
And it worked. Check out a sizzle with the results below.