AIG had recently established a partnership with the Women’s British Open to show their commitment to diversity—and female advancement—and were seeking an agency to help them spread the word. I ran the pitch to win their business at which point we created eleven broadcast spots…in a month. No easy task, we worked with an incredible team to make their launch message heard from here to the UK. As an added bonus, the campaign was written up in The Drum and won best creative the week it aired.

For year two of the campaign, as we found ourselves in the midst of both a pandemic and the Black Lives Matter movement, AIG wanted us to create the second iteration of our prescient campaign about the importance of allies, while paying respect to the current state of the world.

After a successful campaign launch, we followed up with additional spots created for National Women’s Month, celebrating AIG’s rich (and surprising!) history of helping women, both on the golf course and off.