Alcohol brands can’t just talk about drinking, they also need to talk about drinking responsibly.  And what better a place for a brand like Heineken to do their due diligence towards protecting the livers of America’s youth than at Coachella? With media buys in airports, along the highway and at Coachella itself, these headlines were a great way to remind the kids to love those livers.

Citi Progress Makers partners with companies that have heart, great ideas and ample willpower—they just need financial backing to bring their ideas to life. Citi identifies these companies and partners with them to help them grow and expand on a local, and global level.

When we were briefed on coming up with an idea for Citi pride, it was the type of brief creatives love to get. We knew we needed a print ad, a t-shirt and ultimately, a parade float but anything else we could come up with was fair game. The concept we landed on put members of Citi’s Pride group front and center, shedding light on the people behind the movement. Bonus: I was able to help design my very first parade float.

AWARDS: FCS Best in Show, Multicultural - Integrated Marketing 

Citi were partners of CitiField—the Mets ballpark—in name only and Citi wanted to make a stronger connection. When I received this assignment, we were already behind schedule and needed spots that could air on SNY TV...in a week. With a nonexistent budget, and about as little time, we had to develop TV spots that created a stronger tie between the two and gave meaning to this pairing.

See if you can spot me in the crowd.

To honor International Women’s Day, I wanted to find a company that Publicis could establish a relationship with where we could give back on a local level. I brought GEMS—an organization dedicated to eradicating the commercial sexual exploitation of women—forward as a candidate and received approval to help them with their fundraising efforts. After a successful initiative, we pitched them to the agency and were able to bring them on as a pro-bono client. I was fortunate to lead the team as we rebranded their digital presence, created social campaigns, revised their website, and more.

2018 was the year for female retribution. #metoo Diet Madison Avenue, Time’s Up. But two years ago, before any of this even started, I convinced my agency to send myself and four other women to the 3% conference. While there, I met a coworker standing online for the bathroom. We got to talking and decided it was time to do something to ensure that there was equity in our own agency. At the time, we had no idea how prescient this would prove to be.

Other than being one of the most delicious cereals ever made, Honey Bunches of Oats was the brand I cut my copywriting teeth on—this was the first TV commercial I ever produced. I started working on the brand when I was a punky assistant, sold in the concept of the 'New Guy' scavenger hunt and they even let me go on the shoot. It was also the moment I knew I wanted to be a writer so I'm reinventing the idea of TBT with a Throw back TV spot.

Whenever I had free time, I'd find myself writing what were essentially journal entries about my search for the perfect partner and the perfect job—and their significant similarities. Four years ago, I decided to see if there was an appetite for this type of material by applying as a blog writer on the Huffington post. Luckily, there was. A few of my favorites are below, or check them all out here.